What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
Given humanity's innate resistance to change, why do some new products succeed while others don't?
Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?
How might a professor spur sales of his self-published marketing textbook?
How can a regional sales manager earn the support of her direct reports and motivate them to improve sales?
How should an airline account for the "invisible" revenue generated by its frequent-flyer plan?
What should you say (and not say) when your firm's image is in crisis?
How did effective marketing choices and positioning help a Republican incumbent win a tight presidential race, and, conversely, what marketing missteps did his Democratic rival make?
As the founder of a business-class-only airline seeks financing to get the service off the ground, what information would be most useful to a potential investor and to board members?