How might a professor spur sales of his self-published marketing textbook?
How can a regional sales manager earn the support of her direct reports and motivate them to improve sales?
How should an airline account for the "invisible" revenue generated by its frequent-flyer plan?
What should you say (and not say) when your firm's image is in crisis?
How did effective marketing choices and positioning help a Republican incumbent win a tight presidential race, and, conversely, what marketing missteps did his Democratic rival make?
As the founder of a business-class-only airline seeks financing to get the service off the ground, what information would be most useful to a potential investor and to board members?
How do you quantify what a customer is worth?
How was a newly appointed chief financial officer able to carry out her mission of modernizing the exchange?
Wireless Telecom: As a new company seeks to join the US mobile virtual network operator market, how should it best price its offerings to appeal to two different demographic groups?