How can managers use WTP analysis when making strategic decisions about pricing?
How should a company introduce an innovative financial service in India?
The world's largest retailer is considering a push to attract upscale customers, but what are the risks?
What marketing questions should two MBA students address as they consider launching a shoe accessory company?
How can an innovative audio company repair its reputation with high-end dealers?
Bugaboo International has experienced tremendous growth selling strollers to an upscale market. How will it maintain this growth and its unique approach to product design?
What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
Given humanity's innate resistance to change, why do some new products succeed while others don't?
Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?