Bugaboo International has experienced tremendous growth selling strollers to an upscale market. How will it maintain this growth and its unique approach to product design?
What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
Given humanity's innate resistance to change, why do some new products succeed while others don't?
Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?
How might a professor spur sales of his self-published marketing textbook?
How can a regional sales manager earn the support of her direct reports and motivate them to improve sales?
How should an airline account for the "invisible" revenue generated by its frequent-flyer plan?
What should you say (and not say) when your firm's image is in crisis?
How did effective marketing choices and positioning help a Republican incumbent win a tight presidential race, and, conversely, what marketing missteps did his Democratic rival make?