What mobile financial services should a global telecom provider offer to a customer base that is just gaining access to large scale cellphone use?
Has IBM’s continuous effort to transform its culture been successful?
Can Thrillist Media Group successfully merge content and commerce with the purchase of JackThreads?
How should a provider of educational materials for test preparation—a commercial business with a social mission— finance its expansion into technology-based products?
How did conjoint analysis support Apple’s $2 billion lawsuit against Samsung?
How might marketing managers use data from social media to better understand consumers’ perceptions about brands and products?
What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
Was Yahoo! CEO Marissa Mayer’s honeymoon over?
What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?