When Joan Ganz Cooney applied the persuasive powers of television to the profound needs of pre-school children, she created an educational enterprise that now reaches around the world.
What advertising strategy would motivate potential parents to adopt a foster child—a step that would undoubtedly have an impact on the rest of their lives?
As the family controlling a cable operator seeks to take the company private, how should the board handle a situation where various stakeholders are at odds?