As a global B2B software company realizes confusing corporate branding is hurting its market position, how can it redefine its image and create a consistent marketing message with a strong brand promise?
What cultural clues is the new Director of Marketing at an established consulting firm ignoring?
Would Federated Department Stores' 2004 decision not to acquire Marshall Field's, but to instead push to make Macy's a nationwide brand, prove to be the right way to go?
Though Costco was experiencing healthy growth and success by a variety of metrics, what strategy would also protect its shareholders' wealth?
In February 2009, was 10% annual growth an achievable goal for Wal-Mart?
What strategy for growth would prove most successful for Target and at the same time stave off competitive advances from Walmart?
What steps would be necessary for a recent Columbia MBA graduate to win over employees and to implement a successful change agenda in an innovative start-up energy company?
Should a company with a 25-year old corporate social responsibility strategy reinvent its campaign or create a completely new one?
When are the forces for organizational change greater than the cost of change-and how does this "formula" apply to an automotive plant in need of process improvement?