CaseWorks: Case Study Spring 2013 A Lead User Template: Unlocking the Value of PWD Nithya Raman Olivier Toubia How might people with disabilities (PWD) inspire leading edge market research? Topics:MarketingStrategy Read article CaseWorks: Case Study Spring 2013 Western Union: Reinventing Financial Services R. A. Farrokhnia Stephen P. Zeldes What innovation programs should Western Union consider in order to stay ahead of the curve in the rapidly changing financial services industry? Topics:Corporate FinanceMedia and TechnologyStrategyWorld Business Read article CaseWorks: Case Study Spring 2011 Retailer: A Retail Pricing Simulation Exercise Garrett J. van Ryzin Mark Broadie How do mangers for large retail chains determine pricing and markdown strategies? Topics:OperationsStrategy Read article CaseWorks: Case Study Summer 2011 Scripps Networks' Integration of Recipezaar AVA SEAVE Should monetization efforts trump the interests and aesthetic tastes of Recipezaar's members? Topics:Media and TechnologyOrganizationsStrategy Read article CaseWorks: Case Study Summer 2012 The Arden Company (Spanish Translation) Noel Capon Martin Schleicher El siguiente caso tiene como objetivo el desarrollo de una estrategia de marketing para The Arden Company, una organización que produce y comercializa un commodity. Topics:MarketingStrategy Read article CaseWorks: Case Study Spring 2011 Alcatel-Lucent Bell Labs Entrepreneurial Boot Camp Murray Low What internally-developed entrepreneurial ideas present the best opportunity for Alcatel-Lucent Bell Labs? Topics:EntrepreneurshipLeadershipMedia and TechnologyStrategy Read article CaseWorks: Case Study Fall 2009 The Rise of Switzerland’s Oldest Bank Bernd Schmitt Patrick Cettier How might Switzerland’s oldest bank expand its reach and services during a financial crisis and potential regulatory changes? Topics:MarketingOrganizationsStrategyWorld Business Read article CaseWorks: Case Study Winter 2012 Elevated Innovation: Urban Entrepreneurship and New York City’s High Line Jeffrey A. Harris How did two novice entrepreneurs meet the myriad of challenges presented by the creation of New York City’s High Line? Topics:EntrepreneurshipLeadershipSocial EnterpriseStrategy Read article CaseWorks: Case Study Spring 2012 Scoring a Deal: Valuing Outcomes in Multi-Issue Negotiations Daniel Ames Richard Larrick Michael Morris What tools can negotiators employ to clarify their own priorities and preferences when involved in complex multi-issue negotiations? Topics:LeadershipOrganizationsStrategy Read article Pages1 2 3 4 5 6 7 8 9 … next › last »