Was the supremacy of the once undisputed leader in the financial information industry being challenged in 2013 by new, less expensive ways of communicating with the investment community?
How should an MBA student interning at a pharmaceutical company apply theory from his change management course to his experience on the team responsible for rolling out a new automated system?
Would the 2001 reorganization of Reuters secure the company's future success?
What makes a good negotiator? How do you build a BATNA?
Los fundadores de Beleza Natural se encontraban en un momento clave para su empresa, tenían que decidir cómo consolidar su modelo de negocio y crecimiento. Este caso explora potenciales inversiones de capacidad para la firma dentro de su entorno.
Can Virgin America, an airline with stellar marks in customer satisfaction, achieve solid profitability without compromising its “hip, forward-looking approach” to airline travel?
In 2012, was Disney’s CEO engaging in “empire building” when he acquired Lucasfilm Ltd. or rather navigating the company on a solid strategic course?
Should Maersk continue a strategy of aggressive price cutting or consider raising service prices?
How did two Columbia Business School alumni manage their time and resources to take their unique online dating business to the next level?