Can Virgin America, an airline with stellar marks in customer satisfaction, achieve solid profitability without compromising its “hip, forward-looking approach” to airline travel?
In 2012, was Disney’s CEO engaging in “empire building” when he acquired Lucasfilm Ltd. or rather navigating the company on a solid strategic course?
Should Maersk continue a strategy of aggressive price cutting or consider raising service prices?
How did two Columbia Business School alumni manage their time and resources to take their unique online dating business to the next level?
How might people with disabilities (PWD) inspire leading edge market research?
What innovation programs should Western Union consider in order to stay ahead of the curve in the rapidly changing financial services industry?
How do mangers for large retail chains determine pricing and markdown strategies?
Should monetization efforts trump the interests and aesthetic tastes of Recipezaar's members?
El siguiente caso tiene como objetivo el desarrollo de una estrategia de marketing para The Arden Company, una organización que produce y comercializa un commodity.