How should a relatively small player in the US pharmaceutical market launch a drug in a crowded market dominated by pharmaceutical giants?
How do corporate strategists employ game theory as a strategic tool?
How should a new word-of-mouth marketing community compete with the likes of Facebook and Twitter?
What strategy would revive a decade-old brand's early success?
How should Pfizer contend with trademark litigation and counterfeits in the world's biggest market?
What factors drive cost and service, and ultimately determine a firm's ability to satisfy the demands of its customers?
How will a change in leadership at the Metropolitan Museum of Art shift the museum's direction?
After a Korean automaker experiences a US sales decline amid a reputation for poor quality, how can it overcome its early missteps?
As 100,000 prime acres in Argentina's Patagonia region are put up for sale, how might the owner of the land and the bidders achieve their individual goals?