How should NICE Systems Ltd. price its business solutions?
As a youth-targeted clothing retailer struggles with maturing growth, what strategies would allow it to reaccelerate sales?
How might a pharmaceutical company retool its social responsibility strategy amid industry criticisms of runaway drug prices and foot-dragging in developing countries?
As a Hong Kong train operator deals with overcrowding, which current measures are working and which new measures should it introduce?
Case Method in Marketing Management: When working on marketing management cases, how should students best approach the work to develop their insight and analytic skills?
As a small jazz-focused record company encounters competition from larger rivals and the Internet, what are its options for growth?
Which strategy will help an industrial company boost sales of a polyester fiber to the tarpaulin industry?
What marketing strategies did a low fare European airline adopt to maintain profitability?
As an investment bank prepares to advise a client on a competing bid for a child-care services company, how should the target and potential buyer be valued?