Case Method in Marketing Management: When working on marketing management cases, how should students best approach the work to develop their insight and analytic skills?
As a small jazz-focused record company encounters competition from larger rivals and the Internet, what are its options for growth?
Which strategy will help an industrial company boost sales of a polyester fiber to the tarpaulin industry?
What marketing strategies did a low fare European airline adopt to maintain profitability?
As an investment bank prepares to advise a client on a competing bid for a child-care services company, how should the target and potential buyer be valued?
How might venture capital investors evaluate an opportunity to finance or buy a modern day oil and gas exploration technology company?
As a venture capital firm considers investing in a jewelry retailer, what sensitivity analyses should be performed to understand the risks and returns?
After several setbacks, how might an entrepreneur realize his goals for an innovative transportation device?
How should the retail chain allocate resources among its many businesses?