CaseWorks: Case Study Fall 2008 Sonance at a Turning Point (A and B) Natalie Mizik How can an innovative audio company repair its reputation with high-end dealers? Topics:MarketingOrganizationsStrategy Read article CaseWorks: Case Study Fall 2008 Bugaboo International Jonathan Levav Olivier Toubia Bugaboo International has experienced tremendous growth selling strollers to an upscale market. How will it maintain this growth and its unique approach to product design? Topics:MarketingOrganizationsStrategyWorld Business Read article CaseWorks: Case Study Fall 2008 Making Marketing Decisions Donald Lehmann What is the foundation for making sound marketing decisions and increasing the odds of a product's success? Topics:EntrepreneurshipMarketingStrategy Read article CaseWorks: Case Study Fall 2008 Encouraging Innovation and New Product Adoption Donald R. Lehmann Given humanity's innate resistance to change, why do some new products succeed while others don't? Topics:EntrepreneurshipLeadershipMarketingStrategy Read article CaseWorks: Case Study Summer 2008 Flat World Knowledge Noel Capon Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model? Topics:EntrepreneurshipMarketingMedia and TechnologyStrategy Read article CaseWorks: Case Study Fall 2008 Managing Marketing in the 21st Century Noel Capon How might a professor spur sales of his self-published marketing textbook? Topics:MarketingStrategy Read article CaseWorks: Case Study Summer 2008 Safeway, Inc. Gailen Hite How has a supermarket chain's turnaround strategy affected its weighted average cost of capital (WACC)? Topics:Corporate FinanceOrganizationsStrategy Read article CaseWorks: Case Study Spring 2008 Citigroup and the Equator Principles Geoffrey Heal What are the incentives, costs, and risks of adopting guidelines for corporate social responsibility? Topics:Capital Markets and InvestmentsCorporate FinanceLeadershipOrganizationsSocial EnterpriseStrategy Read article CaseWorks: Case Study Summer 2007 TV Listings Magazine, Inc. Bruce Greenwald How should a provider of weekly television guides price new versions of its product for local newspapers? Topics:AccountingCorporate FinanceStrategy Read article Pages« first ‹ previous … 10 11 12 13 14 15 16 17 18 next › last »