How do five executives negotiate which of three candidates to recommend for a high-profile position?
How can an innovative audio company repair its reputation with high-end dealers?
Bugaboo International has experienced tremendous growth selling strollers to an upscale market. How will it maintain this growth and its unique approach to product design?
What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
Given humanity's innate resistance to change, why do some new products succeed while others don't?
Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?
How might a professor spur sales of his self-published marketing textbook?
How has a supermarket chain's turnaround strategy affected its weighted average cost of capital (WACC)?
What are the incentives, costs, and risks of adopting guidelines for corporate social responsibility?