How should an airline account for the "invisible" revenue generated by its frequent-flyer plan?
How should a soda maker and its bottlers account for a program that subsidizes the bottlers' purchases of vending machines?
Should a boutique bike company outsource the production of its headlights?
How should a CEO balance the conflicting demands of hedge funds and creditors as he struggles to develop a Plan of Reorganization?
What should you say (and not say) when your firm's image is in crisis?
How can a hotel chain distinguish itself as a premier provider of luxury service in the increasingly competitive hospitality industry?
How did effective marketing choices and positioning help a Republican incumbent win a tight presidential race, and, conversely, what marketing missteps did his Democratic rival make?
As the founder of a business-class-only airline seeks financing to get the service off the ground, what information would be most useful to a potential investor and to board members?