What makes a good negotiator? How do you build a BATNA?
Los fundadores de Beleza Natural se encontraban en un momento clave para su empresa, tenían que decidir cómo consolidar su modelo de negocio y crecimiento. Este caso explora potenciales inversiones de capacidad para la firma dentro de su entorno.
Can Virgin America, an airline with stellar marks in customer satisfaction, achieve solid profitability without compromising its “hip, forward-looking approach” to airline travel?
In 2012, was Disney’s CEO engaging in “empire building” when he acquired Lucasfilm Ltd. or rather navigating the company on a solid strategic course?
Should Maersk continue a strategy of aggressive price cutting or consider raising service prices?
How did two Columbia Business School alumni manage their time and resources to take their unique online dating business to the next level?
How might people with disabilities (PWD) inspire leading edge market research?
What innovation programs should Western Union consider in order to stay ahead of the curve in the rapidly changing financial services industry?
How do mangers for large retail chains determine pricing and markdown strategies?