CaseWorks: Case Study Summer 2011 WebCollage: Penetrating New Markets Ran Kivetz Oleg Urminsky After two years of financial success and media recognition, how should a high-tech startup penetrate new markets? Topics:MarketingStrategy Read article CaseWorks: Case Study Summer 2011 Exploring Seed Investment Opportunities at RRE Ventures William Porteous Michael Katz Should a venture capital firm specializing in software startups adjust its strategy to a changed market? Topics:Capital Markets and InvestmentsEntrepreneurshipStrategy Read article CaseWorks: Case Study Spring 2011 Managing Change at NASA Todd Jick Matan Ariel How should the agency's director navigate the post-space-shuttle era of budget constraints and a potentially earthbound future? Topics:OrganizationsStrategy Read article CaseWorks: Case Study Spring 2011 Odebrecht Entrepreneurial Technology Maria Guadalupe How does a firm that thrives on individualism and entrepreneurship maintain its culture during a time of global growth? Topics:OrganizationsStrategyWorld Business Read article CaseWorks: Case Study Fall 2009 Root Capital: Investment in the Developing World Antony Bugg-Levine What is the best way for an organization committed to impact investing in developing countries to expand its reach? Topics:LeadershipRisk ManagementSocial EnterpriseStrategy Read article CaseWorks: Case Study Fall 2010 Benicar and Sankyo Pharma: Marketing Challenges of Launching Into a Crowded Pharmaceutical Market Cliff Cramer How should a relatively small player in the US pharmaceutical market launch a drug in a crowded market dominated by pharmaceutical giants? Topics:HealthcareMarketingStrategy Read article CaseWorks: Case Study Fall 2010 Competitive Dynamics and Business Strategy Stephan Meier Ernesto Reuben How do corporate strategists employ game theory as a strategic tool? Topics:Strategy Read article CaseWorks: Case Study Fall 2010 Word-of-Mouth Marketing: SheSpeaks Olivier Toubia How should a new word-of-mouth marketing community compete with the likes of Facebook and Twitter? Topics:EntrepreneurshipMarketingStrategy Read article CaseWorks: Case Study Fall 2010 Yellow Tail Wines: Breakaway Product Positioning Leonard Sherman What strategy would revive a decade-old brand's early success? Topics:MarketingStrategy Read article Pages« first ‹ previous … 3 4 5 6 7 8 9 10 11 … next › last »