When Joan Ganz Cooney applied the persuasive powers of television to the profound needs of pre-school children, she created an educational enterprise that now reaches around the world.
A Walk in the PARC: What missteps did Xerox take in transforming its computing research and innovations into viable commercial products?
As a business in the personal-services industry considers expanding, what is the best strategy for allocating new capital from investors?
How should NICE Systems Ltd. price its business solutions?
As a youth-targeted clothing retailer struggles with maturing growth, what strategies would allow it to reaccelerate sales?
How might a pharmaceutical company retool its social responsibility strategy amid industry criticisms of runaway drug prices and foot-dragging in developing countries?
As a Hong Kong train operator deals with overcrowding, which current measures are working and which new measures should it introduce?
Case Method in Marketing Management: When working on marketing management cases, how should students best approach the work to develop their insight and analytic skills?
As a small jazz-focused record company encounters competition from larger rivals and the Internet, what are its options for growth?