Don Sexton
Professor
Marketing
BA, Wesleyan, 1963; MBA, University of Chicago, 1965; PhD, 1970
Joined CBS in 1966
Office:
316
Uris
Phone:
212-854-3477
E-mail:
des5@columbia.edu
Fax:
212-219-8765
Curriculum Vitae
Biography
Professor Sexton’s research concerns successful global product and brand strategies and is based on both empirical work and his considerable experience with companies throughout the world. A recipient of the School’s Distinguished Teaching Award, Sexton has taught a wide variety of courses in the fields of marketing, international business and management science.
Teaching
Fall 2016
Summer 2016
Marketing Plans Workshop
(EMBA)
Spring 2016
Fall 2015
Summer 2015
Marketing Plans Workshop
(EMBA)
Spring 2015
Fall 2014
Managerial Statistics
(EMBA)
The Business Environment in China
(MBA)
Managerial Statistics
(EMBA)
Summer 2014
Marketing Plans Workshop
(EMBA)
Spring 2014
Global Business Project
(MBA)
Managerial Statistics
(MBA)
Fall 2013
Summer 2013
Marketing Plans Workshop
(EMBA)
Spring 2013
Global Business Project
(MBA)
Managerial Statistics
(EMBA)
Fall 2012
Spring 2012
Fall 2011
Summer 2011
Spring 2011
Research
Journal articles
Maximizing the Value of a Business: Using the Right Metrics
In Business and Economics Journal
(2014)
Coauthor(s): Don Sexton
Organizing for Marketing ROI
In Effective Executive
(2010)
Coauthor(s): Don Sexton
Determining Marketing Accountability
In Journal of Marketing Trends
(2010)
Coauthor(s): Don Sexton, Kamal Sen, Venu Gorti
Be Precisely Effective, Part II
In Strategic Marketing
(2010)
Coauthor(s): Don Sexton
Be Precisely Effective, Part I
In Strategic Marketing
(2010)
Coauthor(s): Don Sexton
Competing with Customer Value Added
In Effective Executive
(2010)
Coauthor(s): Don Sexton
What's Your Marketing ROI?
In Strategic Marketing
(2010)
Coauthor(s): Don Sexton
Achieving Marketing Nirvana
In The Advertiser (an ANA publication)
(2009)
Coauthor(s): Don Sexton
Branding: Get Your Basics Right
In Oman Economic Review
(2005)
Coauthor(s): Don Sexton
Building the Brand Scorecard
In The Advertiser
(2005)
Coauthor(s): Don Sexton
Building Global Brands
In The Advertiser
(1997)
Coauthor(s): Don Sexton
A Cluster Analytic Approach to Market Response Functions
In Journal of Marketing Research
(1974)
Coauthor(s): Don Sexton
A Microeconomic Model of the Effects of Advertising
In The Journal of Business
(1972)
Coauthor(s): Don Sexton
Books
Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used
(2009)
Coauthor(s): Don Sexton
Branding 101: How to Build the Most Valuable Asset of Any Business
(2008)
Coauthor(s): Don Sexton
Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them
(2006)
Coauthor(s): Don Sexton
Marketing and Management Science
(1970)
Coauthor(s): William A. Clark, Don Sexton
Chapters
Building China's Global Brands
In Brand Management in Emerging Markets: Theories and Practices
(2014)
Coauthor(s): Don Sexton
Determining Marketing Accountability: Applying Economics and Finance to Marketing
In Proceedings of 9th International Marketing Trends Conference
(2009)
Coauthor(s): Don Sexton, Kamal Sen, Venu Gorti
Web-only articles
Should Your Brand Be Global?
In Chazen Web Journal of International Business
(2004)
Coauthor(s): Don Sexton
Working papers
Marketing Cubed: The New Marketing Revolution
(2011)
Coauthor(s): Don Sexton, Shailendra Ghorpadeh
Branding Strategies and Tactics of Chinese and Indian Firms
(2010)
Coauthor(s): Don Sexton
