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Faculty of Executive Education
MS, Columbia University, 2006; BA, University of Michigan, 1992
Joined CBS in 1999
David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader on brands and digital business strategy, known for his pioneering model of customer networks. He is author of four books, including “The Network Is Your Customer,” and the forthcoming, “The Digital Transformation Playbook: Rethink Your Business to Adapt and Thrive in the Digital Age.”
At Columbia Business School, David teaches global executives as the faculty director of Executive Education programs on Digital Marketing and Digital Business Strategy. His recent research with Columbia’s Center on Global Brand Leadership has focused on Big Data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and data privacy. David is also the founder and host of the Center’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.
Rogers advises companies and keynotes at conferences worldwide on the ways that technology is transforming brands and business strategy. He has consulted on marketing and digital strategy for startups and global companies – including Toyota, Pernod Ricard, Visa, SAP, Lilly, Combiphar, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others.
David has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, and is President-Elect of the NY American Marketing Association.
For more information on David, visit www.davidrogers.biz