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October 20, 2014

Indian Healthcare: Challenges & Opportunities

Featuring Daljit Singh, president, Fortis Healthcare Ltd.
and Surya Mohapatra, executive-in-residence, Columbia Business School, and former chairman, president & CEO, Quest Diagnostics Inc.

Faculty House, Columbia University, New York
Doors open 6:00 p.m., talk begins promptly at 6:30 p.m.; reception to follow.

Registration is required; register here. There is no cost for this event.

Daljit Singh is the president of Fortis Healthcare Limited. During his tenure of 12 years with Fortis, he has led the Company's Projects Function, Strategy and Organizational development Functions and has held hte office of the Chief Executive Officer. He has over 40 years of rich management experience in the corporate sector.  Mr. Singh has been a pivotal member of the top management team of Fortis Healthcare that conceptualized, formulated and implemented Fortis' growth strategy to position it as India's leading healthcare delivery organization in a short span of almost 13 years.

Surya Mohapatra is former chairman, president and chief executive officer of Quest Diagnostics Incorporated, the world's leading provider of diagnostic testing, information and services. Dr. Mohapatra is among a select group of India-born Fortune 500 Chief Executives and has held senior leadership positions in the health care industry for more than 30 years. He has been a strong advocate of patient empowerment and accountability to improve healthcare and reduce costs. Dr. Mohapatra joined Quest Diagnostics in February of 1999 as SVP and COO. He was appointed CEO in May of 2004 and was named Chairman of the Board of Directors in December of that year.

 

November 24, 2014

Rediscovering the Art of Brand Marketing in China’s Digital Age

Featuring Tom Doctoroff, CEO, JWT Asia Pacific, and author, “Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing” (Palgrave Macmillan, Nov. 11, 2014)

Columbia Club, 15 West 43rd Street, New York
Reception at 6:00 p.m. Lecture at 6:30 p.m.

Mass media is alive and well as a key tool for long-term brand building. However, in China and throughout the world, the landscape of brand communications has fundamentally evolved since the rise of digital media. Brand advocacy, or harnessing the power of technology to establish a one-on-one dialog between consumers and manufacturers, provides a potent platform to increase shopper loyalty and profit margins. In order to efficiently leverage a new digital canvas, marketers will need to complement the traditional model of broadcast communication with a new model that triggers participatory digital engagement to spread the word, transforming owned media into earned media.

In a lively, case-filled presentation inspired by his new book, “Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing," (Palgrave Macmillan, Nov. 11), JWT Asia Pacific CEO Tom Doctoroff will uncover how today's savviest marketers are driving brand advocacy.

What you'll learn:

  • the marketing implications of this new paradigm
  • the topography of China’s digital landscape including the role of online opinion leaders
  • the motivations of hundreds of millions of empowered netizens that can be satisfied through brands 

Registration is required; register here. There is no cost for this event. Please RSVP by Friday, November 21, 2014

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Upcoming Events

October 20: “Indian Healthcare: Challenges & Opportunities” with Daljit Singh of Fortis Healthcare.
Get more info and
register >

November 24: “Rediscovering the Art of Brand Marketing in China’s Digital Age” with Tom Doctoroff, Asia Pacific CEO, JWT.
Get more info and register>

Announcements

Chazen Study Tour waitlists are open for India, Taiwan/Hong Kong, and South Africa. Email Chazen@columbia.edu for more info.