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Events

October 6, 2014

The Nand and Jeet Khemka Distinguished Speaker Forum

India’s Economic Outlook for the New Government: Acche Din (Good Days)?

Featuring Adil Zainulbhai
Senior advisor and former chairman, McKinsey & Co., India
Chairman, Quality Council of India

Columbia University Club, 15 W. 43rd Street, New York, NY

Doors open at 6 p.m. Talk starts promptly at 6:30 p.m. Reception to follow.

Mr. Zainulbhai counsels the CEOs of many of India’s largest companies in a range of industries, including infrastructure, metals and mining, financial services, and pharmaceuticals. He has helped several such companies become global leaders. He has also helped leading multinational companies build large, profitable businesses in India.

Registration is required. Please use this link to register.

 

October 8, 2014

The Chazen Institute of International Business and the Weatherhead East Asian Institute cordially invite you to attend the fifth annual N.T. Wang Distinguished Lecture Series

The Chinese Economy: Boom or Bust?

Featuring Lawrence Lau
Ralph and Claire Landau Professor of Economics, The Chinese University of Hong Kong
Lulu Chow Wang Senior Visiting Scholar, Chazen Institute of International Business, Columbia University

Doors open at 5:30 p.m. Talk starts promptly at 6:00 p.m. Reception to follow.
Columbia University Graduate School of Journalism, 3rd Floor Lecture Hall
2950 Broadway (at 116th Street)
New York, NY 10027

Registration is required. Use this link to register.
Questions? Please call The Chazen Institute (212) 854-4750.

Professor Lawrence J. Lau received his B.S. degree (with Great Distinction) in Physics from Stanford University in 1964 and his M.A. and Ph.D. degrees in Economics from the University of California at Berkeley in 1966 and 1969 respectively.  He joined the faculty of the Department of Economics at Stanford University in 1966, becoming Professor of Economics in 1976 and the first Kwoh-Ting Li Professor in Economic Development at Stanford University in 1992.  From 1992 to 1996, he served as a Co-Director of the Asia-Pacific Research Center at Stanford University, and from 1997 to 1999, as the Director of the Stanford Institute for Economic Policy Research.  He became Kwoh-Ting Li Professor in Economic Development, Emeritus, upon his retirement from Stanford University in 2006.  From 2004 to 2010, Professor Lau served as Vice-Chancellor (President) of The Chinese University of Hong Kong. From 2010-2014, he was appointed Chairman of CIC International (Hong Kong) Co., Limited and currently serves as Ralph and Claire Landau Professor of Economics at The Chinese University of Hong Kong.

Professor Lau specializes in economic development, economic growth, and the economies of East Asia, including that of China.  In 1966, he developed the first econometric model of China.  He has authored, co-authored, or edited six books and published more than 170 articles and notes in international professional journals.

The N.T. Wang Distinguished Lecture is named in honor of the late Dr. Nian Tzu Wang, who nearly a quarter century ago foresaw the enormous potential of the Chinese economy and recognized the need to promote greater understanding of developments in Chinese international business relations and their implications. The lecture series commemorates Dr. Wang, who spearheaded the China international Business Seminar at Columbia University and brought together practitioners, policy makers, and scholars to create a new dialogue between government, business, and research communities.

 

November 24, 2014

Rediscovering the Art of Brand Marketing in China’s Digital Age

Featuring Tom Doctoroff, CEO, JWT Asia Pacific, and author, “Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing” (Palgrave Macmillan, Nov. 11, 2014)

Columbia Club, 15 West 43rd Street, New York
Reception at 6:00 p.m. Lecture at 6:30 p.m.

Mass media is alive and well as a key tool for long-term brand building. However, in China and throughout the world, the landscape of brand communications has fundamentally evolved since the rise of digital media. Brand advocacy, or harnessing the power of technology to establish a one-on-one dialog between consumers and manufacturers, provides a potent platform to increase shopper loyalty and profit margins. In order to efficiently leverage a new digital canvas, marketers will need to complement the traditional model of broadcast communication with a new model that triggers participatory digital engagement to spread the word, transforming owned media into earned media.

In a lively, case-filled presentation inspired by his new book, “Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing," (Palgrave Macmillan, Nov. 11), JWT Asia Pacific CEO Tom Doctoroff will uncover how today's savviest marketers are driving brand advocacy.

What you'll learn:

  • the marketing implications of this new paradigm
  • the topography of China’s digital landscape including the role of online opinion leaders
  • the motivations of hundreds of millions of empowered netizens that can be satisfied through brands 

Registration is required; register here. There is no cost for this event. Please RSVP by Friday, November 21, 2014

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The Chazen Institute does not have members; most of our programs are open to anyone. All current students and faculty receive our mailings.


Email us at chazen@columbia.edu, or call 212-854-4750. Our mailing address is Columbia Business School, 3022 Broadway, Uris Hall 2M2, New York, NY 10027. Our fax number is 212-851-9509.


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Winter study tours are announced in May; spring tours are announced in October. Check our study tour page for updates.


Alumni are welcome at most of the events we sponsor. Alumni can also learn another language through the Chazen Language Program. Be sure to sign up for the Chazen Institute email list on the alumni website to receive notification of upcoming events.

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Upcoming Events

Spots still available on Chazen study tours to Argentina and South Africa. Email Chazen@columbia.edu for more info.

October 6: Talk by Adil Zainulbhai of McKinsey & Co. India: “India’s Economic Outlook for the New Government: Acche Din (Good Days)?” 6 p.m., Columbia Club.
Get more info and register>

October 8: N.T. Wang Distinguished Lecture with Laurence J. Lau, “The Chinese Economy: Boom or Bust?” 6 p.m., Graduate School of Journalism, Columbia University.
Get more info and register>

November 24: “Rediscovering the Art of Brand Marketing in China’s Digital Age” with Tom Doctoroff, Asia Pacific CEO, JWT.
Get more info and register>