Economics of the Digital TV Transition
December 12, 2008
3022 Broadway (enter at 116th St)
Uris Hall, Room 326
The United States' analog television broadcasting will virtually cease on February 17, 2009. Without access to cable television, satellite TV, or a digital television set the public will not be able to receive the television signal to which it is accustomed.
Consumers with older TV sets must obtain a digital converter box or purchase a digital television to continue receiving a broadcast signal. The U.S. government is providing a subsidy to reduce the cost of these converter boxes.
- What are the business, regulatory, and policy issues related to one of the greatest changes in video since the introduction of television?
- Will the digital signal have the reach of the current over-the-air analog signal?
- What are the effects on consumers? How will rural consumers be affected?
- What are the business implications for broadband providers?
- How will the nature of commercial TV be changed, in terms of business models and content models?
- What are the implications for media firms? For advertisers?
- What are the international coordination and standards issues?
9:45am - Welcome & Overview
10:00am - Introduction
Introduction & Overview - Paul Rappoport, Temple University | Audio (MP3)
What are the issues? - Darcy Gerbarg, CineGrid, Inc.; CITI | Audio (MP3)
10:30am - Who Will Not Receive Over-the-Air Service?
Moderator: Robert Atkinson, Director of Policy Research, CITI
12:00pm - 1:00pm: Lunch - Hepburn Lounge
1:00pm - 1:45pm: Keynote
Monica Desai, Chief, Media Bureau, Federal Communications Commission | Audio (MP3)
1:45pm - Opportunity in Chaos?
What about the viewers: Are consumers prepared? - John Carey, Professor, Communications and Media Management, Fordham University | Audio (MP3)
Moderator: David Waterman, Indiana University
3:05pm - Break
3:25pm - Impact of DTV Transition on the Business of Delivering Entertainment
The Economics of Digital Transition on the Entertainment Industry - David Waterman, Indiana University | Audio (MP3)
What Disruptions Should We Anticipate in February, 2009? - David D. Oxenford, Partner, Davis White Tremaine, LLP, Washington, D.C. Office | Audio (MP3)
Regulating the Transition from Analog to Digital Television Broadcasting in North America: A Comparison of the Canadian, US, and Mexican Experiences - Joshua Block, New York Law School - Paper (PDF) | Audio (MP3)
Moderator: James Alleman, Professor Emeritus, University of Colorado
4:45pm - Summary Comments
James Alleman, Professor Emeritus, University of Colorado | Audio (MP3)
5:00pm - Reception - Calder Lounge
Conference Organized by James Alleman, Darcy Gerbarg