Future
Scenarios for Latin American Communications (II)




April 14, 2008



Presented by

Columbia
Institute for Tele-Information, Columbia University (United States)

Centro de Tecnología y Sociedad, Universidad de San Andrés (Argentina)

Programa de Investigación en Telecomunicaciones, Centro de Investigación
y Docencia Económica (México)

Escuela de Graduados en Administración y Dirección de Empresas,
Instituto Tecnológico de Monterrey

Instituto Tecnológico Autónomo de México

Centro de Politicas, Direitto, Economia e Tecnologías de Comunicacoes,
Universidade de Brasilia (Brazil)

Departamento de Antropología, Política e Filosofía, Universidad
Estadual Paulista (Brazil)

Departamento Ciencia de la Computación-Facultad de Ingeniería
Pontificia Universidad Católica de Chile

Centro de Estudios Públicos – Universidad de Chile

Centro de Estudios de Competitividad, Universidad de Los Andes (Colombia)

Diploma Conjunto en Economía, Pontificia Universidad Católica
de Ecuador

Centro de Investigación, Desarrollo e Innovación, Facultad de
Ingeniería, Universidad de Cuenca (Ecuador)

Annenberg Research Network on International Communication, University of Southern
California (United States)

Quello Center for Telecommunications Management & Law, Michigan State University
(United States)

Center for the Study of Hispanic Marketing Communication, Florida State University
(United States)

Information Economy Project, George Mason University (United States)

Instituto Perú, Universidad San Martín de Porras (Perú)

Instituto para Estudios Avanzados (Perú)

Maestría en Información y Comunicación para el Desarrollo,
Universidad Central de Venezuela

Centro Nacional de Cálculo Científico, Universidad de Los Andes
(Venezuela)

Enter, Instituto de Empresa (Spain)

At

Columbia
University,

Columbia Business School

Uris Hall, Rooms 142 & 301

Broadway & 116th Street

New York

The Latin American
communications industry is at a crossroad facing alternative development paths.
The cycle initiated in the early 1990s with the privatization and liberalization
of telecommunications and the introduction of mobile technology, and has led
to exponential growth in service adoption across wireless, Internet and pay-TV
services. In addition, the supply side has been impacted by successive economic
crises (1995, 2002) and a wave of industry consolidation leading to the emergence
of oligopolistic industry structures.

Looking forward, the industry is facing numerous issues,
the outcome of which will determine its ultimate performance, both in terms
of meeting social and economic needs and generating reasonable profits to its
shareholders. Among these issues are:

  • How will the
    demand growth opportunity and need for the uncovered segments of the population
    be tackled in the region?
  • How should
    new regulatory frameworks be defined in order to stimulate infrastructure
    investment in a converging industry environment, while encouraging new applications
    and entrants?
  • What is the
    optimal industry structure that will ensure further service adoption, technological
    development, user options, and industry sustainability?

A
first conference dedicated to tackling these issues was held in Buenos Aires
last October. It focused primarily of the future of demand, industry structure
and company strategies. The second conference, to be held at Columbia University
this April will be dedicated to the future of services, technology platforms
and regulatory frameworks.

Morning
Session: Uris Hall, Room 142

9:00-9:15        INTRODUCTION AND WELCOME (Prof. Eli Noam, Director-Columbia
Institute for Tele-Information)

9:15-9:45        KEY TAKE AWAYS OF THE BUENOS AIRES CONFERENCE (Dr. Raul L. Katz-Columbia
Institute for Tele-Information-United States) - [Presentation]

  • Future
    of demand


  • Future
    industry structures


  • Future
    strategies

9:45-10:45       FUTURE TELECOMMUNICATIONS SERVICES (Prof. Judith Mariscal-Programa
de Investigación en Telecomunicaciones, CIDE-México)
- [Presentation]

  • Mature
    and new services


  • Underserved
    populations


  • Demand
    patterns for traditional and new media

Discussants:

  • Fernando
    Beltran, Auckland University Business School (New Zealand) - Visiting Scholar-CITI
    (United States)
    - [Presentation]


  • Eduardo Navarro, Director
    General Strategic Planning-Telefónica Latam - [Presentation]
  • Adriana
    Labardini, Executive Director-Al Consumidor (México)
    - [Presentation]
  • Prof. Heather Hudson, University of San Francisco (United States) - [Presentation]


  • Prof.
    Saadia Sanchez, Programa en Información y Comunicación para el
    Desarrollo-Universidad Central de Venezuela (confirmed)
    - [Presentation]

10:45
– 11:00
        BREAK

11:00-12:00           FUTURE BROADCASTING SERVICES (Prof. Hernán
Galperin-Centro de Tecnología y Sociedad, Universidad de San Andrés-Argentina)
- [Presentation]

  • Future
    of digital TV


  • IPTV
    and mobile media

Discussants:

  • Prof.
    Marcio Aranha-Centre of Policy, Law, Economics and Technologies of Communication,
    University of Brasilia (Brazil)
    - [Presentation]
  • Lucas
    Sierra, Centro de Estudios Públicos-Universidad de Chile (Chile)
    - [Presentation]
  • Johannes
    Bauer, Quello Center for Telecommunications Management & Law-Michigan
    State University
    - [Presentation]
  • Prof. Roberto E. Muñoz
    -Universidad Técnica Federico Santa Maria (Chile)
    - [Presentation]
  • Prof. Elías Said – Universidad del Norte (Colombia) - [Presentation]

12:00-1:00
LUNCH: HEPBURN LOUNGE & TERRACE

Afternoon
Session: Uris Hall, Room 301

1:00-1:45        FUTURE SCENARIOS FOR LATIN AMERICA (Prof. Jeffrey Sachs-Columbia
University)

1:45-2:45        FUTURE TECHNOLOGY TRENDS

  • Future
    of WiMAX, Fiber Optics and 3G in the region
  • Technological
    adaptability
  • Standards
    setting

Discussants:

  • Javier
    Camargo, Regional Director Latin America-LM Ericsson
    - [Presentation]
  • Prof.
    Marcos Sepúlveda Fernández-Depto. Ciencias de la Computación,
    Pontificia Universidad Católica (Chile)
    - [Presentation]
  • Prof. Thomas W. Hazlett,
    George Mason University (United Status)
    - [Presentation]
  • Martha Garcia-Murillo, School of Information Studies, Syracuse University
    (United States)
    - [Presentation]
  • Moderator:
    Andres Maz, Cisco Systems

2:45-3:00        BREAK

3:00-4:00        FUTURE REGULATORY FRAMEWORKS (Robert Pepper, Senior Managing Director-Cisco) - [Presentation]

  • Network
    neutrality
  • Structural
    separation
  • Convergent
    regulatory frameworks

Discussants:

  • Clara
    Luz Álvarez-ITAM (México)
    - [Presentation]
  • Judith
    O'Neill-Greenberg Traurig (United States)
    - [Presentation]
  • Murilo Cesar Ramos-University of Brasilia (Brazil) - [Presentation]
  • Liliana
    Ruiz, President-Alterna (Perú)
    - [Presentation]
  • Prof. Giancarlo Ibarguen
    –Universidad Francisco Marroquín (Guatemala)
  • Prof.
    Victoria Murillo, School of International and Public Affairs-Columbia University
    (United States)

4:00-5:00        ROUNDTABLE: HOW COMPETITIVE IS THE LATIN AMERICAN COMMUNICATIONS INDUSTRY?

Discussants:

  • Prof.
    Graciela Chichilnisky, Dept. of Economics-Columbia University (United States)
    - [Presentation]
  • Prof.
    Carlos Scheel-Mayenberger, Instituto Tecnológico de Monterrey (México)
    - [Presentation]
  • Arthur
    Navarro, Latin Economic Forum (United Status)
  • Prof.
    Marta Cecilia Rodríguez Delgado, Centro de Estudios de Competitividad,
    Universidad de Los Andes (Colombia)
    - [Presentation]
  • Moderator:
    Dr. Raúl L. Katz, CITI-Columbia University

5:00-5:15:        WRAP-UP

5:15                  RECEPTION

Registration


Corporate rate: $100. Academics, government officials, non-profit attendees
and students: Free with registration. To register, please visit: http://www.ersvp.com/r/latinamerica2
or for more information, please contact John Heywood, CITI's Assistant Director
(jwh2121@columbia.edu)



Conference
Organized by Raul Katz and Eli Noam

With
the support of:

Accenture

Telefonica

Cisco

Grupo Clarin

Telmex