Scenarios for Latin American Communications (II)
April 14, 2008
Presented by
Columbia
Institute for Tele-Information, Columbia University (United States)
Centro de Tecnología y Sociedad, Universidad de San Andrés (Argentina)
Programa de Investigación en Telecomunicaciones, Centro de Investigación
y Docencia Económica (México)
Escuela de Graduados en Administración y Dirección de Empresas,
Instituto Tecnológico de Monterrey
Instituto Tecnológico Autónomo de México
Centro de Politicas, Direitto, Economia e Tecnologías de Comunicacoes,
Universidade de Brasilia (Brazil)
Departamento de Antropología, Política e Filosofía, Universidad
Estadual Paulista (Brazil)
Departamento Ciencia de la Computación-Facultad de Ingeniería
Pontificia Universidad Católica de Chile
Centro de Estudios Públicos – Universidad de Chile
Centro de Estudios de Competitividad, Universidad de Los Andes (Colombia)
Diploma Conjunto en Economía, Pontificia Universidad Católica
de Ecuador
Centro de Investigación, Desarrollo e Innovación, Facultad de
Ingeniería, Universidad de Cuenca (Ecuador)
Annenberg Research Network on International Communication, University of Southern
California (United States)
Quello Center for Telecommunications Management & Law, Michigan State University
(United States)
Center for the Study of Hispanic Marketing Communication, Florida State University
(United States)
Information Economy Project, George Mason University (United States)
Instituto Perú, Universidad San Martín de Porras (Perú)
Instituto para Estudios Avanzados (Perú)
Maestría en Información y Comunicación para el Desarrollo,
Universidad Central de Venezuela
Centro Nacional de Cálculo Científico, Universidad de Los Andes
(Venezuela)
Enter, Instituto de Empresa (Spain)
At
Columbia
University,
Columbia Business School
Uris Hall, Rooms 142 & 301
Broadway & 116th Street
New York
The Latin American
communications industry is at a crossroad facing alternative development paths.
The cycle initiated in the early 1990s with the privatization and liberalization
of telecommunications and the introduction of mobile technology, and has led
to exponential growth in service adoption across wireless, Internet and pay-TV
services. In addition, the supply side has been impacted by successive economic
crises (1995, 2002) and a wave of industry consolidation leading to the emergence
of oligopolistic industry structures.
Looking forward, the industry is facing numerous issues,
the outcome of which will determine its ultimate performance, both in terms
of meeting social and economic needs and generating reasonable profits to its
shareholders. Among these issues are:
- How will the
demand growth opportunity and need for the uncovered segments of the population
be tackled in the region? - How should
new regulatory frameworks be defined in order to stimulate infrastructure
investment in a converging industry environment, while encouraging new applications
and entrants? - What is the
optimal industry structure that will ensure further service adoption, technological
development, user options, and industry sustainability?
A
first conference dedicated to tackling these issues was held in Buenos Aires
last October. It focused primarily of the future of demand, industry structure
and company strategies. The second conference, to be held at Columbia University
this April will be dedicated to the future of services, technology platforms
and regulatory frameworks.
Morning
Session: Uris Hall, Room 142
9:00-9:15 INTRODUCTION AND WELCOME (Prof. Eli Noam, Director-Columbia
Institute for Tele-Information)
9:15-9:45 KEY TAKE AWAYS OF THE BUENOS AIRES CONFERENCE (Dr. Raul L. Katz-Columbia
Institute for Tele-Information-United States) - [Presentation]
- Future
of demand - Future
industry structures - Future
strategies
9:45-10:45 FUTURE TELECOMMUNICATIONS SERVICES (Prof. Judith Mariscal-Programa
de Investigación en Telecomunicaciones, CIDE-México) - [Presentation]
- Mature
and new services - Underserved
populations - Demand
patterns for traditional and new media
Discussants:
- Fernando
Beltran, Auckland University Business School (New Zealand) - Visiting Scholar-CITI
(United States) - [Presentation] - Eduardo Navarro, Director
General Strategic Planning-Telefónica Latam - [Presentation] - Adriana
Labardini, Executive Director-Al Consumidor (México) - [Presentation] - Prof. Heather Hudson, University of San Francisco (United States) - [Presentation]
- Prof.
Saadia Sanchez, Programa en Información y Comunicación para el
Desarrollo-Universidad Central de Venezuela (confirmed) - [Presentation]
10:45
– 11:00 BREAK
11:00-12:00 FUTURE BROADCASTING SERVICES (Prof. Hernán
Galperin-Centro de Tecnología y Sociedad, Universidad de San Andrés-Argentina) - [Presentation]
- Future
of digital TV - IPTV
and mobile media
Discussants:
- Prof.
Marcio Aranha-Centre of Policy, Law, Economics and Technologies of Communication,
University of Brasilia (Brazil) - [Presentation] - Lucas
Sierra, Centro de Estudios Públicos-Universidad de Chile (Chile) - [Presentation] - Johannes
Bauer, Quello Center for Telecommunications Management & Law-Michigan
State University - [Presentation] - Prof. Roberto E. Muñoz
-Universidad Técnica Federico Santa Maria (Chile) - [Presentation] - Prof. Elías Said – Universidad del Norte (Colombia) - [Presentation]
12:00-1:00
LUNCH: HEPBURN LOUNGE & TERRACE
Afternoon
Session: Uris Hall, Room 301
1:00-1:45 FUTURE SCENARIOS FOR LATIN AMERICA (Prof. Jeffrey Sachs-Columbia
University)
1:45-2:45 FUTURE TECHNOLOGY TRENDS
- Future
of WiMAX, Fiber Optics and 3G in the region - Technological
adaptability - Standards
setting
Discussants:
- Javier
Camargo, Regional Director Latin America-LM Ericsson - [Presentation] - Prof.
Marcos Sepúlveda Fernández-Depto. Ciencias de la Computación,
Pontificia Universidad Católica (Chile) - [Presentation] - Prof. Thomas W. Hazlett,
George Mason University (United Status) - [Presentation] - Martha Garcia-Murillo, School of Information Studies, Syracuse University
(United States) - [Presentation] - Moderator:
Andres Maz, Cisco Systems
2:45-3:00 BREAK
3:00-4:00 FUTURE REGULATORY FRAMEWORKS (Robert Pepper, Senior Managing Director-Cisco) - [Presentation]
- Network
neutrality - Structural
separation - Convergent
regulatory frameworks
Discussants:
- Clara
Luz Álvarez-ITAM (México) - [Presentation] - Judith
O'Neill-Greenberg Traurig (United States) - [Presentation] - Murilo Cesar Ramos-University of Brasilia (Brazil) - [Presentation]
- Liliana
Ruiz, President-Alterna (Perú) - [Presentation] - Prof. Giancarlo Ibarguen
–Universidad Francisco Marroquín (Guatemala) - Prof.
Victoria Murillo, School of International and Public Affairs-Columbia University
(United States)
4:00-5:00 ROUNDTABLE: HOW COMPETITIVE IS THE LATIN AMERICAN COMMUNICATIONS INDUSTRY?
Discussants:
- Prof.
Graciela Chichilnisky, Dept. of Economics-Columbia University (United States) - [Presentation] - Prof.
Carlos Scheel-Mayenberger, Instituto Tecnológico de Monterrey (México) - [Presentation] - Arthur
Navarro, Latin Economic Forum (United Status) - Prof.
Marta Cecilia Rodríguez Delgado, Centro de Estudios de Competitividad,
Universidad de Los Andes (Colombia) - [Presentation] - Moderator:
Dr. Raúl L. Katz, CITI-Columbia University
5:00-5:15: WRAP-UP
5:15 RECEPTION
Registration
Corporate rate: $100. Academics, government officials, non-profit attendees
and students: Free with registration. To register, please visit: http://www.ersvp.com/r/latinamerica2
or for more information, please contact John Heywood, CITI's Assistant Director
(jwh2121@columbia.edu)
Conference
Organized by Raul Katz and Eli Noam
the support of:
Accenture
Telefonica
Cisco
Grupo Clarin
Telmex