Location Based Services

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The Focus on Locus: Symposium on Location Based Services - Columbia University

When: Friday, July 11, 2008
Where: 301 Uris Hall, Columbia Business School, 116th & Broadway, New York, NY

Hosted by: Columbia Institute of Tele-Information (CITI)

An LBS Symposium took place at Columbia University on Friday, 11th of July, 2008. The event drew a range of key individuals from across the industry and considered the following:

A survey of news media suggests Location Based Services (LBS) are becoming compelling for both consumers and service providers alike.

LBS holds the promise of substantial new benefit and empowerment to consumers and new revenue, brand advantages and customer loyalty to service providers. However, many problems of technology, economics and policy exist.

What will it take for LBS-enabled mobile devices and services to become ubiquitous? How long until consumers and businesses routinely benefit from knowing the proximity of goods, services, and other people? When will users be able to routinely access and contribute to user-generated location-based information and media? What are the privacy constraints holding things back and what new business models does LBS enable?

The Symposium will be structured in four parts by type of contributor:

Speakers/Panelists Will Also Collectively Address:


  • Columbia University,  Professor Eli Noam, Director, Columbia Institute for Tele-Information
  • Columbia University - Henning Schulzrinne - Professor of Computer Science and Department Chair

Mobile Operators, Device Vendors & Mobile Developers Session:

  • Qualcomm, Frederic Servais, Product Manager, Location Products & Services, Qualcomm
  • Skyhook Wireless, Ted Morgan, CEO
  • Meet Moi, Andrew Weinrich, CEO
  • TeleNav, Hassan Wahla, Sr. Director of Business Development

Public Policy & Consumer Protection Session:

  • AT&T, Dorothy Attwood, SVP - Public Policy and Chief Privacy Officer
  • CTIA-The Wireless Association, Michael F. Altschul, Senior Vice President and General Counsel
  • EPIC (Electronic Privacy Information Center), John Verdi, Staff Counsel
  • Loopt, Brian Knapp, Chief Privacy Officer, Vice President, Corporate Affairs

Advertising/Marketing Players Session:

  • M: Metrics, Evan Neufeld, VP Consulting & Senior Analyst
  • 1020 Placecast, Blair Swedeen, VP Market Development
  • Ogilvy Interactive, Ben Ezrick, Senior Strategist
  • Slifter Local Shopper, Alex Muller, CEO
  • Moderator: Alison Albeck Lindland (CBS '08), American Express Interactive, Manager

Web & Social Networking Providers & Content/Dataset Providers Session:

  • Socialight, Dan Melinger, Co-Founder
  • Tele Atlas, Albert Cooley, Senior Director of Global Tools and Services
  • UpNext, Danny Moon, CEO
  • Columbia University, Christopher Loh, Visiting Scholar

Conference Presentations & Videos >

Conference Photos >

Speaker Bios >

Conference Organized by Christopher Loh, Alison Lindland, John Heywood and Professor Eli Noam