Transforming Media Professions: Media Management Practice in the Age of Disruption

Friday, June 11, 2010
Columbia University
Warren Hall Room 208 at the corner of 115th and Amsterdam

Web 2.0, social media, convergence, digital content, new business models and value chains, market fragmentation, and personalized media are changing the way organizations within creative industries need to be managed. How have recent changes and innovations impacted on the way media companies are managed internally?

Other questions to be addressed during this conference are:

  • How should amateur and professional media coexist?
  • What are the new skills and professionals required by these changes?
  • How should higher education respond to the changing media landscape?

Speakers and panelists will be mapping the changes in production, finance, marketing, IPR Management, IT, and human resources within the new media industries. The conference will attract professionals from the creative industries, consultancy and academia.


Agenda

9 a.m. - 9:30 a.m.
Registration and Continental Breakfast

9:30 a.m. - 10:00 a.m.
Welcome and Overview

  • "Media Management Practice 2.0" - Eli Noam, Professor of Finance Economics and Director, Columbia Institute for Tele-Information
  • "Transforming Media Professions" - Daniela Bartosova,Senior Lecturer in Media Management, London Metropolitan Business School, UK; affiliated researcher, Columbia Institute for Tele-Information (CITI)

10:00 a.m. - 11:30 a.m.
Session 1: Modifying/Altering Media Company Functions

Guest Speakers:

  • "Transformation of Technology to a Core Competency" - Gigi Johnson, Executive Director, Maremel Institute
  • "Evolving Media within Media: New Marketing and PR Practice" - Diane S. Thieke,, Marketing Director, Dow Jones
  • "Media Workers - the Invaluable Resource" - Bozena Mierzejewska, Media Management Institute, St. Gallen University; Editor, International Journal of Media Management

11 a.m. - 11:15 a.m.
Coffee Break

11:15 a.m. - 12:15 p.m.
Session 2: Transformational Leadership: Getting the Best Out of Professionals in Creative Industries

Guest Speaker:

  • "A Fresh Perspective on Change & Innovation Leadership within a Media Firm" - Lucy Küng, Associate Professor, Media Management and Transformation Center, University of Jönköping, Sweden

Panel: Adapting Skills for Media Managers:

Moderator: Eli Noam, Professor of Finance Economics and Director, Columbia Institute for Tele-Information (CITI)

  • Tim Connolly, Vice President, Mobile, Disney and ESPN Media Networks
  • Alli Joseph, Project Co-Director, UNITY Journalists of Color; Founder/CEO/Executive Producer, Seventh Generation Stories
  • Fahad Khan, CEO, Organic Spread Media

12:15 p.m. - 1:30 p.m.
Lunch

1:30 p.m. - 2:40 p.m.
Session 3: Professionalizing Social Media

Guest Speakers:

  • "Incorporating User-Generated Content into Traditional Media Production" - Steve Grove, Head of News and Politics, YouTube
  • "Co-Existence of Professional and Amateur Web 2.0 Managers: Creating a New Media Ecosystem?" - George Sylvie, Associate Professor, College of Communication, University of Texas

Panel: New Jobs on the Rise: Social Media Professionals
Moderator: Daniela Bartosova, Senior Lecturer in Media Management, London Metropolitan Business School, UK; affiliated researcher, Columbia Institute for Tele-Information (CITI)

  • Ziv Navoth, Former SVP Marketing & Partnerships at Bebo/AOL
  • Ted Sullivan, CEO, co-founder, Fungo Media, Inc. / GameChanger
  • Vickie Smith-Siculiano, Social Media Strategist, Say WOW Marketing

2:40 p.m. - 3 p.m.
Coffee Break

3 p.m. - 4:10 p.m.
Session 4: Reconstruction or Deconstruction of Media Organizations?

Guest Speaker:

  • "Digital Media Innovation: Three Strategic Approaches to Business Transformation" - Richard Gershon, Professor and Co-Director of the Telecommunications & Information Management (TIM) program, Western Michigan University

Panel: Emerging Media Value Chains and Their Impact on Internal Organizational Structures
Moderator: Gigi Johnson, , Executive Director, Maremel Institute

  • Thomas Gorke, Vice President, Digital Distribution at MTV Networks
  • Ashu Bhatnagar, CEO, Good Morning Research, A Wall Street Finance 2.0 Company
  • Lee H. Berke, President and CEO LHB Sports, Entertainment & Media, Inc.

4:10 p.m. - 5 p.m.
Session 5: The Educational Response

Panel: How are Business and Communications Schools Reflecting the Demand for New Skills Within the Media Industries
Moderator: Ann M Comer-Woods, Executive Director, Communications, Office of Marketing and Communication, MIT, Sloan School of Management

  • Jonathan Knee, Senior Managing Director at Evercore Partners; Adjunct Professor, Finance and Economics, Director of Media Program, Columbia Business School
  • Kathleen P. King, Certified Professional Coach (Faculty Coach); Fordham University Professor
  • Michael Botein, Founding Director, Media Center at New York Law School; former co-Director of CTIS at Columbia

Registration:
Click here to register.
For more information, please email In Ho Lee at il2105@columbia.edu.
Cost: $100 corporate; $50 Start-ups and Independents; $15 non-profits/government/studentswith lunch and $10 without lunch

Conference organized by Daniela Bartosova and the Columbia Institute for Tele-Information (CITI), with participation by the International Journal of Media Management