Transitioned Media: A Turning Point into the Digital Realm

Friday, May 21, 2010
Columbia University
Warren Hall, Room 208
On Amsterdam Avenue on 115th Street

The media industry is in digital transition. The result is the most fascinating and uncertain times in its history. The conference will focus on first hand experiences of industry leaders and academic experts creating and analyzing these changes.

Questions include:

  • How can online video content be monetized?
  • What are the new metrics needed to sustain a viable advertising business?
  • How are the blogosphere and social media affecting the news business?
  • Will new ad models come to the rescue?
  • What are the effects of the transition to HDTV?
  • What does the "transitioned" media company look like?
  • What financial and creative impact is online video having on television?
  • Has the consumer outgrown traditional media?

Agenda

8:30 a.m. — 9:30 a.m.
Registration and Continential Breakfast

9:30 a.m. — 10:00 a.m.
Welcome and Overview

10:00 a.m. — 11:30 a.m.
"Show Me the Money," Monetizing Online Video Content
Moderator: Levi Shapiro, Partner, TMT Strategic Advisors

  • "TV for the 21st Century: New Ad Models to the Rescue?" — Rick Mandler , Vice President, Digital Media Sales and New Media, ABC Television Networks
  • "Content Delivery and Digital Rights Management" — Stanley Pierre — Louis , Vice President and Associate General Counselfor Intellectual Property and Content Protection, Viacom
  • "Follow the Money: Making Real Money with Big Screent TV" — Steve Jacobs, Principal, SEJ Media Solutions
  • "Understanding Media in a Digital Age" — Everette E. Dennis, Felix E. Larkin Distinguished Professor, Fordham Business School

11:30 a.m. — 11:45 p.m.
Coffee Break

11:45 a.m. — 1:00 p.m.
"You Can't Sell What You Can't Measure," New Metrics for a New Media Enviornment

Partner, TMT Strategic Advisors
Moderator: Tania Yuki, Director, Video and Cross Media Products. ComScore, Inc.

  • "Audience Measurement — The New Forms of Engagement" — Adam Gerber, Chief Marketing Officer, Quantcast
  • "Branded Entertainment: How Advertisers and Networks are Working Together to Reach Consumers in the New Media Enviornment" — Rachel Mueller — Lust, Ph.D., Executive Vice President, Networks, Nielsen IAG
  • "Follow the Money: Making Real Money with Big Screent TV" — Steve Jacobs, Principal, SEJ Media Solutions
  • "The Olympic Research Lab: How Consumers Are Adjusting to Cross — Platform Usage" — Horst Stipp, Ph.D., SVP Strategic Insights and Innovation, NBC Universal
  • "A Television Perspective" — Mitch Oscar, EVP, Television Applications, MPG, Head of STB Collaborative Alliance

1:00 p.m. — 2:15 p.m
Lunch

2:15 p.m. — 3:15 p.m.
Changing Face of Traditional Media, The News Case Study

Moderator: Sree Sreenivasan, Dean of Student Affairs, Columbia Journalism School and Contributing Editor, DNAinfo.com

  • "The New Social Networks: Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere," — John Kelly, Ph.D., Principal, MorningSide Analytics
  • ""Mobile Social Networking and the News" — Laura Forlano, Ph.D., Postdoctoral Associate, Interaction Design Lab, Cornell University
  • "The Cosmic Change in the News Business" — Adam Jones, Senior Vice President, NBC News
  • "The Wikipedia Revolution" — Andrew Lih, Associate Professor, University of Southern California

3:15 p.m. — 3:30 p.m.
Coffee Break

3:30 p.m. — 5:00 p.m.
Reinventing Businesses in the Digital Age, An Industry and Consumer Perspective

Moderator: Shelly Palmer, Host, Digital Life with Shelly Palmer

  • "How Cinema is Digital — Kristen Daly, Ph.D, New Media Researcher
  • "TV Or Not TV?" Video Games, Media and Interactivity" — Liel Leibovitz, Ph.D, Adjunct Professor of Communications, School of Communications, NYU
  • "The Fat Lady Still Sings — Bringing the Music Industry into the Digital Age" — Lydia Loizides, Vice President, Business, Planning and Development, Canoe Ventures, LLC
  • "The Transition to Digital TV: A Case Study of HDTV" — John Carey, Ph.D., Professor of Communications and Media Industries, Fordham Business School

5:00 p.m.
Reception