9:00 - 9:30 Setting the Stage: Introducing the Issues
Eli Noam- Professor of Finance and Economics, Columbia Business School and Director, CITI
W. Russell Neuman- Evans Professor of Media Technology, University of Michigan
9:30 - 10:30 The Evolution of User Generated Content
Dan Hunter- Professor of Law, and Acting Director, Institute for Information Law & Policy, New York Law Schoolo "UGC 3.0: From Threat to Opportunity (Just Not Yours)"
David Card - VP & Principal Analyst, Forrester Researcho "Consumer Adoption of Social Media & the Evolution of the Social Network"
Robert B. Cohen- Cohen Communications Groupo "Business Adoption of Social Media & Virtual Worlds
Moderator - David Stark, Arthur Lehman Professor of Sociology & International Affairs, Columbia University
10:45 - 12:00 Understanding Evolving Online Behavior
John Horrigan- Associate Director of Research, Pew Internet and American Life Projecto "The Evolving Habits of Online Content Creators"
Mainak Mazumdar- SVP, Measurement Science, Emerging Media, The Nielsen Companyo "Riding the Wave of Social Media"
Eszter Hargittai- Professor of Communication Studies, Faculty Associate of the Institute for Policy Research, Northwestern Universityo "The Skill Divide in Internet Use"
Cliff Lampe- Professor, Department of Telecommunication, Information Studies and Media, Michigan State Universityo "Patterns of Participation in User Generated Content Communities"
Moderator - W. Russell Neuman- Evans Professor of Media Technology, University of Michigan
12:00 - 1:30 Lunch and Keynote
Scott McDonald- SVP, Market Research, Conde Nast
o "User-Generated Content: Issues for 'Traditional' Media Companies"
1:30 - 3:00 Sustainable Business Models and Long Tails
Andres Hervas-Drane- Postdoctoral Fellow, Columbia Business Schoolo "User Generated Content and the Long Tail"
Peyman Faratin- Principal Scientist, Strands.com and MITo "Incentive Engineering in UGC applications: A Case Study of Prediction Markets"
Chris Dellarocas- Professor, Decision, Operations and Information Technologies, Robert H. Smith School of Business, University of Marylando "When Every Customer is a Potential Brand Ambassador"
Anindya Ghose- Professor of Information, Operations and Management Sciences, New York Universityo "Combining Textmining with Econometrics: Monetization of User-Generated Content via Online Advertising"
Moderator - Raul Katz- Professor of Finance and Economics, Columbia Business School, Director of Business Strategy Research, CITI
3:15 - 4:30 Legal, Social & Political Implications
David Weinberger- Fellow, Berkman Center for Internet and Society, Harvard Universityo "The Overabundance of Order"
Len Downie- former Executive Editor, Washington Posto "The Future of Journalism"
Greg Lastowka- Professor of Law, Rutgers Universityo "Commerce in the Commons"
Stefaan Verhulst- Chief of Research, Markle Foundationo "Implications of a New Mediating Ecology"
Moderator - Robert Atkinson- Professor of Communications, Internet & Media, Columbia Business School, Director of Policy Research and Special Projects, CITI
4:30 Concluding Discussion