WIC Leadership Council Summer Meeting 2009
Columbia Institute for Tele-Information (CITI)
at Columbia Business School
Wednesday, July 8th
Mobile Advertising Forum




9:00-9:20 Welcome Remarks:
Steve Largent, CTIA
Bob Atkinson, Director of Policy Research; Columbia Institute for Tele-Information (CITI)

9:20-9:50 Keynote and Overview:
Eli M. Noam, Director of CITI; Professor of Finance and Economics at Columbia Business School

9:50 -10:45  Session 1 - State of Mobile Advertising

A look at mobile advertising trends in the US, learnings from overseas and the top impediments to growth and uptake.

  • John Hadl, Managing Partner & Founder, BrandinHand, Inc.
  • Kerstin Nettekoven, Dir., Marketing &amp Business Dev., Consumer Goods Industry, BT
  • Paul Palmieri President & CEO, Millennial Media

Moderator: Jill Rosengard Hill, SVP, Frank Magid Associates



11:00-12:15  Session 2 - LBS and Presence in Advertising

Discussion that encompasses the technical ability to deliver these ads, promotions, and loyalty program offers to consumers by Presence and LBS.  Panelists will share about implementations, consumer uptake, business model viability.

  • Walt Doyle, CEO, uLocate
  • Kate Imbach, Director of Marketing, Skyhook Wireless
  • David Rogers, Executive Director, Center on Global Brand Leadership,  Columbia Business School
  • Isaias Sudit, CEO, Loc-Aid

Moderator:  Kate Kingberger, Director, Wireless Internet Development,

CTIA - The Wireless Association


12:15-1:45  Lunch Keynote - Guest Speaker 

An overview of the FTC Staff Report on Self-Regulatory Principles for Online Behavioral Advertising.

  • Eileen Harrington, Acting Director, Division of Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission

1:45 - 3:00  Session 3- Creative Innovations in Mobile Advertising

Discussion will focus on how creative people in advertising are leveraging emerging technologies to innovate on behalf of their clients and produce more effective and engaging mobile advertising campaigns.

  • Larry Harris, CEO, Ansible
  • William Chip Hoffman, CEO, Mobile Tag
  • Alan Rambam, President, Mobile Behavior, An Omnicom Company
  • Richard Ting, VP & Exec. Creative Dir., Mobile & Emerging Platforms,

Moderator: Athena Polydorou, Director, Wireless Internet Development,

CTIA - The Wireless Association



3:20-5:00 Session 4 - Brand Agency Perspective

Brands, Agencies, and Marketing professionals will share insights into building successful mobile campaigns that drive consumer interaction for their clients.  Topics will include measuring campaign success, leveraging available metrics, and achieving reasonable ROI.  They will also address the various impediments that are preventing more wide-spread adoption of mobile campaigns by their clients.

  • Mark Kaplan, Managing Director, GEM Strategy
  • Sean Rosenberg, VP, RCA/JIVE Label Group
  • Joe Sabol, VP, PointRoll
  • Jamie Wells, Mobile Director, OMD

Moderator: Gary Kibel, Partner, Davis & Gilbert


Reception for Attendees Sponsored by
Mojiva
Simple. Mobile. Advertising.