Strategy

On November 6, "Toyota's Green Strategy" was presented by Steve Sturm. CJEB Graduate Fellow Shari Cooperman reports.

Japan Center News  | November 13, 2008

Mr. Steve Sturm, the group vice president of Americas strategic research and planning and corporate communications for Toyota Motor North America, came to Columbia Business School on Thursday, November 6 to discuss the global automobile company's "Green Strategy." The event was organized by the student led Japanese Business Association and Green Business Club, with the support and cosponsorship of the Center on Japanese Economy and Business.

Topics: Strategy, World Business | Read Article