This course examines the underlying economics of successful business strategy, including the dynamics of entering an industry, the strategic imperatives of competitive markets, the sources of competitive advantage, managing competitive interaction (cooperation and preemption), bargaining situations, the impact of information distribution and the financial implications of strategic economics. The course offers excellent background for all consultants, managers and corporate finance generalists.
Robert Heilbrunn Professor of Finance and Asset Management
Professor Bruce C. N. Greenwald holds the Robert Heilbrunn Professorship of Finance and Asset Management at Columbia Business School and is the academic Director of the Heilbrunn Center for Graham & Dodd Investing. Described by the New York Times as "a guru to Wall Street's gurus," Greenwald is an authority on value investing with additional expertise in productivity and the economics of information.