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New Product Development

Fall 2008 EMBA Course

B7677-004: New Product Development

Dec 8-12 block week, master class, travel/accommodation expenses responsibility of student

Instructor: Olivier Toubia


This course deals with the challenge of bringing to market elegant and efficient solutions to strong customer needs. Students learn and apply (in the context of their projects) state-of-the-art frameworks, concepts and tools that have been recently validated by innovative companies. The projects consist in developing a new product for a client company involved in the course (a high-end cosmetics company). Students may identify and work for an alternative client company if they wish (e.g., their own or someone else’s start-up). The projects as well the whole course are structured around the following basic steps of the innovation process:

         1. Opportunity identification
         2. Idea generation
         3. Design
         4. Testing
         5. Launch