Fall 2009 EMBA Course

B7601-100: Marketing Strategy

Global A&E 2011

Instructor: Noel Capon

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Noel Capon

R.C. Kopf Professor of International MarketingProfessor Capon teaches the Marketing Strategy core course and the electives Strategic Marketing in the Modern Corporation and Developing and Managing Strategic Customers. His research interests are in key/strategic account management, and marketing planning and strategy. He has published more than 80 articles, book chapters and books. His latest books —Managing Global Accounts, The Marketing Mavens and a marketing-planning workbook, The Virgin...

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