Summer 2009 EMBA Course

B7601-001: Marketing Strategy

2010Sum

Instructor: Leonard Lee

Download Syllabus

View textbook info

View course evaluation



Leonard Lee

Associate ProfessorProfessor Lee's research focuses on investigating how consumers shop in real world environments and how contextual and environmental factors affect their shopping behavior and preferences. He is also interested in understanding how both emotional and cognitive factors influence consumers' judgment and decision making such as the consistency of their consumption preferences over time. Professor Lee teaches the Strategic Consumer Insights course in both the MBA...

View full profile