B7677-004: New Product Development
Intl Seminar Week 2, Oct 25-30 in Paris
Instructor: Olivier ToubiaDownload Syllabus
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This course deals with the challenge of bringing to market elegant and efficient solutions to strong customer needs. We structure our learning around the following basic steps of the innovation process:
1. Opportunity identification
2. Idea generation
We will take on the challenge of trying to develop a new product during the week! This project will be a significant part of this course and will span the process outlined above. Two companies have agreed to offer projects so far (a high-end electronics company and a luxury company). Students may identify and work for an alternative client company if they wish (e.g., their own or someone else’s start-up).