Spring 2010 EMBA Course

B7617-001: Marketing Research

2010 Spring & Summer, Menu B - 02:00AM to 03:00AM

Instructor: Oded Netzer

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The primary objective of this course is to provide students with an overview of marketing research process and an understanding of the tools that are used to undertake and critically evaluate marketing research projects. A hands-on approach is used to explore both qualitative and quantitative marketing research tools. During the semester, student groups complete an entire marketing research project. This course is particularly relevant for students interested in careers in consulting; product, service and brand management; and media and communications as well as for entrepreneurs.


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Oded Netzer

Associate Professor of BusinessProfessor Netzer's research interests focus on customer relationships, preference measurement, and modeling various aspects of choice behavior, including how choices change over time, contexts, and consumers. He is the winner of the John Little best paper awards and the Frank Bass outstanding dissertation award. His research has appeared in the Journal of Marketing Research, Marketing Science, Marketing Letters, and Journal of Consumer...

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