- 36 student limit
- 3rd term and above EMBA students
- Attendance mandatory for all classes
In this hands-on, project-based master class, students will learn how to create a bold strategy that has the potential to change a market. They will learn concepts and tools to come up with the idea, evaluate it, turn it into a strategy and implement it. The class will be lecture based, consulting and project based. The final deliverable will be a strategic plan fleshing out the big idea.
Robert D. Calkins Professor of International Business
Professor Schmitt researches, teaches, and advises corporations on creative strategy, branding, and customer experience management. Schmitt's books include Big Think Strategy, Customer Experience Management, and Experiential Marketing, which have been translated into more than 20 languages. He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in the classroom for the course Corporate Creativity. He...