B7677-002: Market Innovation
2010 Spring & Summer, Menu A, does not meet 1/8-1/9 - 01:00AM to 02:00AM
Instructor: Bernd SchmittDownload Syllabus
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- 36 student limit
- 3rd term and above EMBA students
- Attendance mandatory for all classes
In this hands-on, project-based master class, students will learn how to create a bold strategy that has the potential to change a market. They will learn concepts and tools to come up with the idea, evaluate it, turn it into a strategy and implement it. The class will be lecture based, consulting and project based. The final deliverable will be a strategic plan fleshing out the big idea.