Summer 2011 EMBA Course

B7601-200: Marketing Strategy

BC 2013

Instructor: Asim Ansari; Jonathan Levav

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Asim Ansari

William T. Dillard Professor of Marketing

Professor Ansari's research address customer relationship management, customization of marketing activities and product recommendations over the Internet, Social networks modeling and Bayesian modeling of consumer actions. Prior to joining Columbia in 1996, Ansari was with the university of British Columbia, Canada.

Ansari has several publications in leading journals in marketing and allied fields. His research has appeared in the Journal of Marketing...

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Jonathan Levav

Adjunct Associate Professor Professor Levav's research interests center primarily on judgment and decision making, including preference prediction, probability judgment, affect, subjective well-being and context dependent preferences. Professor Levav teaches the core marketing course.

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