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Systematic Creativity in Business

Summer 2011 EMBA Course

B7699-020: Systematic Creativity in Business

2011 BA, 2012EM & Global 2012, Menu A - 01:00AM to 02:00AM

Instructor: Jacob Goldenberg

View Video Introduction

This course is designed to teach students several systematic creative problem solving methodologies that complement other managerial tools acquired in undergraduate and graduate studies. These methodologies are appropriately implemented when a decision has been made to search for a creative solution.

The course offers students the opportunity to learn how to solve problems, identify opportunities, and generate those elusive ideas that potentially generate enormous benefits to organizations with a very small investment.

This course will focus on new product ideation and creative marketing actions. We will also touch upon communications and dilemma resolution.

Content: The course consists (as usual) of lectures, guest speakers, class exercises, home assignments, and a final group project. Lectures will review systematic tools (termed creativity templates) and cover the rationale of structured thought processes. Guest speakers will present wisdom and know-how acquired in the practice of systematic creative ideation through real-life cases.