Fall 2012 EMBA Course

B7601-002: Marketing Strategy

2014 EM (EMBA Sat)

Instructor: Michel Pham

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Michel Tuan Pham

Kravis Professor of Business Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. His numerous publications are widely cited and have appeared in many leading scholarly journals including the Journal of...

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