Fall 2012 EMBA Course

B7601-100: Marketing Strategy

Global A&E 2014

Instructor: Oded Koenigsberg


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Oded Koenigsberg

Barbara and Meyer Feldberg Associate Professor of BusinessProfessor Koenigsberg’s research interests include distribution channels and supply chain management, marketing of durable goods, pricing and promotion strategy and marketing/manufacturing interface. Koenigsberg teaches a core marketing course to MBA and undergraduate students and a course on analytical marketing models to PhD students. Prior to joining the School, he worked as a manager of and a consultant to several public and privately owned...

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