Fall 2012 EMBA Course

B7601-100: Marketing Strategy

Global A&E 2014

Instructor: Oded Koenigsberg

View textbook info

View course evaluation

Oded Koenigsberg

Barbara and Meyer Feldberg Associate Professor of BusinessProfessor Koenigsberg’s research interests include distribution channels and supply chain management, marketing of durable goods, pricing and promotion strategy and marketing/manufacturing interface. Koenigsberg teaches a core marketing course to MBA and undergraduate students and a course on analytical marketing models to PhD students. Prior to joining the School, he worked as a manager of and a consultant to several public and privately owned...

View full profile