Fall 2012 EMBA Course

B7601-300: Marketing Strategy

Global Asia 2014

Instructor: Kamel Jedidi

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Kamel Jedidi

John A. Howard Professor of BusinessProfessor Jedidi has taught New Product Development, Marketing Research, Managing Marketing Programs, and Applied Multivariate Statistics. He has extensively published in leading marketing, statistics, and psychometric journals, the most recent of which have appeared in the Journal of Marketing Research, Marketing Science, Management Science, the International Journal of Research in Marketing, and Psychometrika. His substantive research interests include pricing, new product development, and market segmentation...

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