Fall 2012 EMBA Course

B7739-001: Starting & Running an Entrepreneurial Company

Fri/Sat Electives , Menu B - 01:00AM to 02:00AM

Instructor: Donald Weiss

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In this course we will cover all aspects of starting, buying, building, running and exiting from an entrepreneurial company.  We'll be exposed to varied styles of entrepreneurial leadership; we'll learn how to create an effective corporate culture and how to empower the people on our team.  We'll learn why selling and marketing are vital to the success of entrepreneurial companies and how to implement selling and marketing strategies.  We'll cover everything from raising cash, setting up a company, taking on partners, dealing with families and other practical lessons.


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Donald Weiss

Adjunct Associate ProfessorSince 1998, Mr. Weiss has been Adjunct Professor of Entrepreneurship at the Columbia University Graduate School of Business. He is the owner of Boright Realty, a commercial real estate firm; Self Storage Depot, a mini-storage operator; and of White Home Products, a manufacturer of residential storage systems. He is Chairman of ShareSafe Media, an evidenced-based medical company. From 1970 to 1996, he was the owner and CEO of...

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