Fall 2012 EMBA Course

B7739-200: Corporate Entrepreneurship


Instructor: Faculty

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This class requires pre-class preparation and lots of out of the classroom work. Read http://steveblank.com/category/lean-launchpad/ from the bottom up to get an idea.

Prerequisite: interest/passion in discovering how an idea can become a real company. Ability to work insanely hard in a team environment. Build a product and get orders in a semester.

Goal: provide an experiential learning opportunity showing how startups really get built.

Course Description: This course provides real world, hands-on learning on what it’s like to actually start a high-tech company. This class is not about how to write a business plan. It’s not an exercise on how smart you are in a classroom, or how well you use the research library to size markets. And the end result is not a PowerPoint slide deck for a VC presentation. And it is most definitely not an incubator where you come to build the “hot-idea” you have.

Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. You’ll work in teams learning how to turn a great idea into a great company. You’ll learn how to use a business model to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone other than you would want/use your product. Finally, based on the customer and market feedback you gathered, you’ll use agile development to rapidly iterate your product to build something customers would actually use and buy. Each block will be new adventure outside the classroom as you test each part of your business model and then share the hard earned knowledge with the rest of