Spring 2012 EMBA Course

B7601-001: Marketing Strategy


Instructor: Ran Kivetz

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Ran Kivetz

Philip H. Geier, Jr. Professor of MarketingProfessor Kivetz’s research examines consumer and managerial decision making, the psychology of effort and reward (and its application to loyalty programs and other incentive systems), reverse self-control ("hyperopia"), and marketing high technology. Kivetz teaches courses on marketing high technology and entrepreneurship in the day and executive MBA programs and a Ph.D. course on bridging decision research with marketing science. His research has won...

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