Spring 2012 EMBA Course

B7630-001: Entrepreneurship in Large Enterprise

2012 EMBA, Menu B - 01:00AM to 02:00AM

Instructor: Len Sherman

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One of the most elusive yet important challenges facing corporate executives is the ability to sustain profitable growth in established business enterprises.  This course explores the structural challenges to achieving superior growth and critically examines the entrepreneurial approaches utilized by successful growth enterprises. Through readings, cases, class discussion, guest lecturers and student analysis, we will examine how firms across a variety of product-based and services industries tap new markets and outperform competition by maintaining an entrepreneurial edge. Attention will be also paid to analyzing business failures, as the lessons learned from understanding flaws in concept and execution are highly instructive.



Len Sherman

Adjunct ProfessorProfessor Sherman brings over thirty years of business experience and academic research on growth strategy, innovation and entrepreneurship to Columbia Business School. At CBS, Professor Sherman teaches “Integrated Marketing Strategy” and "Entrepreneurship in Large Enterprises” to MBA and EMBA students and was awarded the Dean’s Award for Teaching Excellence in 2013. Prior to teaching at Columbia, Dr. Sherman was a Senior Partner at Accenture, where...

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