B7630-001: Entrepreneurship in Large Enterprises
EMBA Fri/Sat Electives, Menu D - 03:00AM to 04:00AM
Instructor: Len ShermanDownload Syllabus
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One of the most elusive yet important challenges facing corporate executives is the ability to sustain profitable growth in established business enterprises. This course explores the structural challenges to achieving superior growth and critically examines the entrepreneurial approaches utilized by successful growth enterprises. Through readings, cases, class discussion, guest lecturers and student analysis, we will examine how firms across a variety of product-based and services industries tap new markets and outperform competition by maintaining an entrepreneurial edge. Attention will be also paid to analyzing business failures, as the lessons learned from understanding flaws in concept and execution are highly instructive.