Summer 2013 EMBA Course

B7601-001: Marketing Strategy

EMBA Americas Core

Instructor: Olivier Toubia; Keith Wilcox


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Olivier Toubia

Glaubinger Professor of BusinessOlivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses on various aspects of innovation (including idea generation, preference measurement, and the diffusion of innovation), social networks and behavioral economics. He teaches a course on Customer-Centric Innovation and the core marketing course, in the MBA and Executive MBA programs. He received his MS in Operations Research and PhD in Marketing...

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Keith Wilcox

Assistant ProfessorProfessor Wilcox’s research examines consumer judgment and decision-making, with a specific focus on the role of feelings in decision-making and self-control. He is also interested in understanding the factors that motivate consumers to purchase counterfeit and genuine luxury brands. He has published articles in the Journal of Marketing Research and the Journal of Consumer Research. Additionally, his research has been featured in the New...

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