Spring 2014 EMBA Course

B5502-200: Strategy Formulation

EMBA Americas Core

Instructor: Ernesto Reuben

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Ernesto Reuben

Assistant ProfessorErnesto Reuben is an Assistant Professor at the Columbia Business School. His research interests lie within behavioral and public economics. Broadly speaking, he investigates the role played by social norms and particular psychological traits on activities that are economically relevant for public policy and business strategy. One of his main interests is studying the microfoundations of prosocial and antisocial behavior. In particular, how intrinsic or...

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