Spring 2014 EMBA Course

B5601-001: Marketing Strategy

EMBA Fri/Sat Core

Instructor: Scott Shriver; Hitendra Wadhwa

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Scott Shriver

Assistant ProfessorProfessor Shriver is an empirical researcher who utilizes microeconomic and industrial organization theory to build econometric models of supply and demand. His research focuses on problems involving technology adoption, network effects, market entry and strategic competition. His recent papers have investigated the role of network effects in consumer/retailer adoption of alternative motor fuels and the relationship between content production and link formation in online...

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Hitendra Wadhwa

Professor of Professional Practice

Professor Wadhwa teaches MBA and Executive Education courses on Personal Leadership, Strategy Consulting Skills and Marketing Strategy. He also consults to corporations and does executive training on these topics. His recent clients include American Express, Best Buy, Estee Lauder, Godrej Group, JP Morgan Chase, and Pfizer.

He is the founder of the Institute for Personal...

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