This course examines the underlying economics of successful business
strategy: the strategic imperatives of competitive markets, the sources
and dynamics of competitive advantage, managing competitive
interactions, and the organizational implementation of business
The course combines case discussion and
analysis (approximately two thirds) with lectures (one third). The
emphasis is on the ability to apply a small number of principles
effectively and creatively, not the mastery of detailed aspects of the
theory. Grading is based on class participation and online case quizzes
(35%), two case write-ups (20%) and a final group paper (45%). The
course offers excellent background for all consultants, managers and
corporate finance generalists.
Robert Heilbrunn Professor of Finance and Asset Management
Professor Bruce C. N. Greenwald holds the Robert Heilbrunn Professorship of Finance and Asset Management at Columbia Business School and is the academic Director of the Heilbrunn Center for Graham & Dodd Investing. Described by the New York Times as "a guru to Wall Street's gurus," Greenwald is an authority on value investing with additional expertise in productivity and the economics...