This course is for students who are passionate about developing and launching a new product or service company. The course will help you formulate a new business idea, help you test the viability of the idea in the marketplace and help you think through the key areas of the venture. We will work towards all teams finding a scalable, repeatable model. We will cover idea generation, validation, pricing, distribution, funding and many other facets of creating a new venture. Course requirements include imagination, flexibility, courage, getting out of the building and passion.