One of the most elusive yet important challenges facing corporate
executives is the ability to sustain profitable growth in established
business enterprises. This course explores the structural challenges to
achieving superior growth and critically examines the entrepreneurial
approaches utilized by successful growth enterprises. Through readings,
cases, class discussion, guest lecturers and student analysis, we will
examine how firms across a variety of product-based and services
industries tap new markets and outperform competition by maintaining an
entrepreneurial edge. Attention will be also paid to analyzing business
failures, as the lessons learned from understanding flaws in concept and
execution are highly instructive.
Len Sherman brings over thirty years of business experience and academic research on
growth strategy, innovation and entrepreneurship to Columbia Business School. At CBS,
Professor Sherman teaches “Integrated Marketing Strategy” and "Entrepreneurship in
Large Enterprises to MBA and EMBA students, earning the Dean’s Award for Teaching
Excellence in 2013.
Prior to teaching at Columbia, Dr. Sherman was a...