Fall 2008 MBA Course

B8299-012: Strategic Management of Media

W Full Term - 05:45PM to 09:00PM

Location: WJW 311

Instructor: Phyllis Grann; Jonathan Knee; Ava Seave

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The course will be concerned with the economics of strategic behavior as applied to the Media Industry.  This course is designed to reinforce and develop student abilities to apply the concepts of industry analysis and game theory to that were introduced in the core course in Business Economics (B6005).  The important distinction will be between the nature of content provision on the one hand and distribution on the other.  The course will cover telecommunications, digital networks, local theaters, and varieties of retail on the distribution side;  and film, program production, books, magazines, newspapers, and databases on the content side.   Coursework will be evenly distributed between lectures, cases, and guest speakers.

Jonathan Knee

DirectorProfessor Knee is a Senior Managing Director at Evercore Partners. Knee teaches Media Mergers and Acquisitions and co-teaches Strategic Management of Media with Professor Bruce Greenwald. Prior to becoming an investment banker, he was Director of International Affairs at United Airlines and served as Adjunct Professor of Law at Northwestern University. Before joining Evercore in 2003, Knee was a Managing Director and Co-head of Morgan Stanley's...

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Ava Seave

Adjunct ProfessorProfessor Seave is a Principal of Quantum Media, a leading New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies. As a Quantum Media principal, she has led numerous consulting engagements and has provided senior-level management consulting services to many companies in a broad range of assignments. Before founding Quantum Media with four others in 1998, she was a...

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