B8299-012: Strategic Management of Media
W Full Term - 05:45PM to 09:00PM
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The course will be concerned with the economics of strategic behavior as applied to the Media Industry. This course is designed to reinforce and develop student abilities to apply the concepts of industry analysis and game theory to that were introduced in the core course in Business Economics (B6005). The important distinction will be between the nature of content provision on the one hand and distribution on the other. The course will cover telecommunications, digital networks, local theaters, and varieties of retail on the distribution side; and film, program production, books, magazines, newspapers, and databases on the content side. Coursework will be evenly distributed between lectures, cases, and guest speakers.