Finance — corporate and capital markets — is based on the premise of optimal, rational behavior on part of market participants. Research on decision making has documented systematic deviations from optimality, even when strong incentives to optimize are present. The course will cover both the psychological insights and their applications to finance. Students who will take it will
- Improve their understanding of financial markets and the relation between human behavior and asset prices,
- Understand and improve their own decision making processes,
- Gain insights into the motives and modes of behavior of colleagues and employees,
- Acquire marketing skills especially in the financial services domain.